The Shtickbox Affair

How to tell shticks apart from systems, and why the distinction matters.

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A shtick, in the traditional Yiddish sense, is

“a comic theme or gimmick derived from the Yiddish word shtik (שטיק), from Polish sztuka and German Stück (Proto-Slavic *ščuka), meaning "piece" or "thing".

Shticks are ubiquitous in the indie consulting economy, so in order…

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