You Are Not a Scientist

Gigups and startups share an important attribute: neither is science-based

All that talk of kool-aid last week reminded me of a 2x2 from one of my earliest explorations of that topic, a talk I did back in 2012 titled Should You Drink the Kool-Aid? (slides, video). Here is an updated version, transposed from the startup key to the indie consulting key. It is meant to help you think about a very important question: How do you kn…

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